Wednesday 7 October 2015

Lecture: Visual Literacy

Visual literacy, interpreted as the language of design, the communication of design. It solves problem of communication through motion and image, it includes all sorts of media such as words, language, message and meaning. Visual literacy effectively communicate ideas, concepts and content to different audience in a range of context.
What is visual communication? It is the process of sending and receiving messages using type and images, which based on a level of shared understanding of sign, symbol, gesture and objects. On the other hand, it is affected by audience, contexts media and method of communicate. Visual literacy is the ability to construct meaning, to interpret images of present past, range of cultures.  The capability of interpreting, negotiate from information and to present it in the form of an image, that includes all kinds of image, is how visual communication is applied. It is the ability of manipulating the known samples based on image can be read.

A set of sign is what a group of people agreed that stand for the same thing, it is how language can exist. Although, symbols has multiple meanings, the meanings are indicated by the context of the symbol where it is placed.

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