In How to Look at TV (1954), Adorno suggested that the effect of television cannot be expressed in terms of 'success or failure, likes or dislikes, approval or disapproval'. He suggested that understanding the effect of television is not simply trough visual perception but personal to a subconscious level.
The example I want to address here is animation on television such as Simpsons, the simple lines and readable plots provides the audience perceptions in a straightforward way rather than unengaging animation with lack of general understanding. Which leads to where Adorno states that we are 'concerned with the nature of present-day television and its imagery' rather than 'the effectiveness of particular show'.
